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“It’s not him wearing a suit, (it’s) him wearing his everyday clothes. Sara Fischer, a media reporter for Axios, says that Donaldson’s authenticity and accessibility play a big role in his videos’ appeal. A wild chase ensued involving a hedge maze, a disguise and an escape in a private jet.ĭonaldson navigates a maze in a screenshot from MrBeast's video, 'I Got Hunted By the FBI.' From MrBeast In one clip from last year, Donaldson tied an FBI agent to a chair, tossed him a knife and offered the agent $100,000 if he could catch him before midnight.

Donaldson’s scraggly beard and constant excitability set him apart from the group. He’s surrounded by an agreeable supporting cast of buddies, all of them dressed down in jeans, T-shirts and hoodies.

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Most of MrBeast’s action-packed videos start with Donaldson breathlessly explaining the setup in the opening seconds before launching a fast-paced series of stunts, gags, challenges and throwaway jokes. He has re-enacted ‘Squid Game,’ tied up an FBI agent and crashed a train into a giant pit “I just want to make the best videos on the planet.” I don’t care about making money,” he told Colin and Samir. “I just wanna make better videos, period. He’s built it by staging increasingly expensive and eye-popping stunts, along with generous cash giveaways and acts of philanthropy – such as bankrolling cataract surgeries for 1,000 blind people to help them see again. (He celebrated his achievement with a familiar gesture: by giving a Tesla to a random fan.)Īt 25, he oversees a fast-growing empire that may be worth more than $1 billion. And he just became the first person to reach 1 million followers on Meta’s new social app Threads, hitting the milestone before CEO Mark Zuckerberg. He has 85 million followers on TikTok and 39 million more on Instagram. Seven years later, Donaldson, better known online as MrBeast, has 167 million YouTube subscribers – more than any other individual creator on the platform.

MrBeast says he declined to join submersible trip: ‘Kind of scary that I could have been on it’ (Photo by Steve Granitz/FilmMagic) Steve Granitz/FilmMagic/Getty Images LOS ANGELES, CALIFORNIA - MARCH 04: MrBeast arrives at the Nickelodeon's 2023 Kids' Choice Awards at Microsoft Theater on Main Los Angeles, California.

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